There is no doubt that the normal, appropriate and perfectly acceptable measure of success is measured in growth. Year over year growth...

How many customers do you need? The Super Bowl is arguably the years biggest marketing event. Businesses may spend about 7 million...

I am old. Older than most, at least. Maybe older than you. I've circled the sun 56 times. I remember some of those trips. For some,...

Yes, one has to come before the other. Too often, we choose the wrong place to begin. Setting a goal to market your business, or a new...

By this point you should know who your target audiences are. Groups of people who share commonalities in makeup, need and attributes...

An easy way to understand where to focus your marketing. If you're trying to build something, something that will last, something...

How tighter messaging can captivate a targeted market on a broad stage...for bigger results! When I ask people what kind of advertising...

I visited a neighborhood cafe in a North Carolina beach this weekend to get a burger. I got there at 2:15. The grill was closed by 2pm....

Fellow parents unite. We are smart, we are useful, we are experienced. So the fact that our kids don't care to listen, doesn't mean we...

Where is your marketing going? Are you marketing to your current customers? How about to your employees? How about to your community?...

Marketing, viewed as advertising, may not seem necessary to schools. Especially Public Schools. Schools of choice, like Career...

Why demographics and ultra specific targeting just aren't enough If you say your target market is "birds in general", I'll ask you to be...

In a crowded marketplace, where your customers have 12 local competitors to choose from, and where the worlds shopping mall is just a...