BRYAN LEFELHOC
The Case for Staying Small, as a "Company of One"
There is no doubt that the normal, appropriate and perfectly acceptable measure of success is measured in growth. Year over year growth...
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BRYAN LEFELHOC
- Feb 9
- 3 min
Three ways to build your business with "Super" targeted marketing
How many customers do you need? The Super Bowl is arguably the years biggest marketing event. Businesses may spend about 7 million...
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BRYAN LEFELHOC
- Jan 25
- 2 min
Feeling Younger Everyday
I am old. Older than most, at least. Maybe older than you. I've circled the sun 56 times. I remember some of those trips. For some,...
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BRYAN LEFELHOC
- Dec 14, 2022
- 3 min
"Marketing Plans" vs "Plans to Market"
Yes, one has to come before the other. Too often, we choose the wrong place to begin. Setting a goal to market your business, or a new...
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BRYAN LEFELHOC
- Dec 2, 2022
- 3 min
Dream Clients
By this point you should know who your target audiences are. Groups of people who share commonalities in makeup, need and attributes...
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BRYAN LEFELHOC
- Nov 17, 2022
- 2 min
Nails and Hammers
An easy way to understand where to focus your marketing. If you're trying to build something, something that will last, something...
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BRYAN LEFELHOC
- Oct 31, 2022
- 2 min
Broadcasting and Narrowcasting
How tighter messaging can captivate a targeted market on a broad stage...for bigger results! When I ask people what kind of advertising...
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BRYAN LEFELHOC
- Oct 20, 2022
- 2 min
Be an "Employer of Choice"
I visited a neighborhood cafe in a North Carolina beach this weekend to get a burger. I got there at 2:15. The grill was closed by 2pm....
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BRYAN LEFELHOC
- Oct 12, 2022
- 3 min
"No one cares" didn't stop Dad from talking! (Two Reasons to consider Podcasting)
Fellow parents unite. We are smart, we are useful, we are experienced. So the fact that our kids don't care to listen, doesn't mean we...
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BRYAN LEFELHOC
- Oct 4, 2022
- 4 min
The Marketing Black Hole
Where is your marketing going? Are you marketing to your current customers? How about to your employees? How about to your community?...
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BRYAN LEFELHOC
- Sep 30, 2022
- 5 min
A different way to think about Marketing in Undergraduate Education
Marketing, viewed as advertising, may not seem necessary to schools. Especially Public Schools. Schools of choice, like Career...
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BRYAN LEFELHOC
- Sep 20, 2022
- 2 min
To catch a Hummingbird
Why demographics and ultra specific targeting just aren't enough If you say your target market is "birds in general", I'll ask you to be...
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BRYAN LEFELHOC
- Sep 13, 2022
- 3 min
What is your Unique Business Superpower?
In a crowded marketplace, where your customers have 12 local competitors to choose from, and where the worlds shopping mall is just a...
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